Annual Raw 2009
Self-Promotional Mailer

Each month utilizes a different texture to represent the emotions of the month. July brings hot weather, but perhaps the audience can feel cooled by the icy texture. The material used are considered ordinary, and often overlooked, to focus on their natural texture as an enhancement of typography.
Chou's Image Inc.
Outreach Collateral

In Chinese, “Chou’s Image” is translated to “a complete image.” The company provides 3D modeling and graphic design services for engineering firms and other small businesses. The outreach materials were designed to highlight and promote Chou’s Image Inc.’s current project — The East Span Bay Bridge, in cooperation with Caltrans, California. The brochure and postcards are mailed to and handed out at networking events.
Blossoming
Event Poster

This lecture series brings awareness to parents with young daughters who are experiencing puberty. The series focuses on the girls’ relationship with her family during puberty as well as physical and mental dynamics during the growth. The posters use illustrations to represent the abstract beauty of puberty in young girls. Puberty is a private matter, so the illustration and typography are designed with respect and politeness towards the audience.
di Rosa Preserve
Museum Catalogue and Logo

Logo and museum catalogue designed to reflect the upbeat and eccentric personality of the museum. The museum is unique in having its art installed into the landscape as well as within the museum interior space. It is also known for being a preservation location for about twenty peacocks.
Do You Buy It?
Message Campaign

This awareness campaign focuses on educating the public about greenwashing advertisement tactics created by cleaning product companies. The white bottles make the product brands anonymous, as the vector art imitates and exaggerates common greenwashing designs. Our posters and brochure visually teaches our audience the kind of greenwashing traps they could buy into if not properly prepared with the facts when shopping for cleaning products.
Taste Poster
Texture Study

“Taste,” as described by Roschart, is based on two emotions: surprise and recognition. Lemons were used as the object of taste, and were broken down to explore the natural textures. I used the lemon juice to print on pieces of paper, and then heated it above a burner to find a rich texture and color. In water, the lemon juice and India ink created a shape that was both fluid and lucid, thus successfully representing “taste” as a visually sensational form.
UCDavis Picnic Day 2008
Event Identity and Collateral

Picnic Day is UC Davis’ open house event that occurs annually. This past event opened the UCD campus to almost 100,000 visitors. The logo embodies the idea of a community joined together by different unique pieces to form one beautiful whole. The kaleidoscope image also changes by the slight touch of a hand, suggesting that our community is ever-changing and always moving forward.